
Lisa moderates a marketing leader panel at the Adobe Summit
Modern marketing can feel overwhelming.
Today’s CMOs are expected to be brand stewards, demand generation experts, customer experience hubs, and more. Many marketing leaders revert to “order takers” roles, they miss out on the opportunity to influence strategy. As a result, they often feel isolated.
Courageous CEOs and CMOs work with Lisa, and EnergizeGrowth®, to make the leap from order taker to innovator. Our advisory services, conferences, and peer help groups help leaders “cut through the clutter” associated with today’s modern marketing demands.
That’s why marketing leaders need a “safe haven” to confidentially test new ideas, solve problems, and make new connections. The Marketing Leaders private communities attract top CMOs with growth mindset and passion for advancing our profession.
Over three decades, Lisa has learned what marketing and planning models are working, and which ones are just time-wasters.
Lisa’s first highly acclaimed book, EnergizeGrowth® NOW: The Marketing Guide to a Wealthy Company, earned accolades from Shama Hyder, Chip Conley, Guy Kawasaki, Marshall Goldsmith, and other luminaries, and has helped thousands reach their growth potential.
The Mindful Marketer: How to stay Present and Profitable in a Data-Driven World, earned a spot in the C-Suite Book Club bookshelf next to Jim Collins, Arianna Huffington, and Sheryl Sandberg.

Marketing Leaders of DC welcome Chris Neumann of CROMetrics
The mission of EnergizeGrowth® is to help marketing leaders thrive in a time of uncertainty, and provide a unique private forum for marketing executives to collaborate and learn.
You can visit this page to learn more about applying to join our peer groups.

The Marketing Leaders of DC™ with special guest, Jeanne Bliss.
Winning strategies without the fluff.
EnergizeGrowth® focuses on improving client’s business condition and overall performance. The goal of EnergizeGrowth®is to drive value to your bottom line quickly. That’s why world class executives, corporations, and thought leaders in the marketing profession work with EnergizeGrowth® to take their business to the next level.





A little about Lisa…
A frequent keynote speaker for organizations such as Google, Turner, and Infor, Lisa has spoken to groups in nine countries (and counting).
Lisa never realized she had the innovation bug until she turned 40. Her father, Edgar Lizotte, was an inventor- he held many patents for mechanical security devices.
Over the coming decade, Lisa is committed to creating sustainable, customer-centric, mindful organizations. Through her advisory work, keynotes, and private peer groups, marketing leaders find inspiration and pragmatic guidance.
A portion of EnergizeGrowth®revenues support Room to Read, The Deschutes Basin Land Trust (OR), and the Animal Welfare league of Alexandria (VA). She serves on the board for Volunteer Alexandria.
She finds inspiration from “unplugged moments”- open water swimming, writing, meditation, yoga, adventure, and travel. With a passion for all things aquatic, Lisa is a mermaid trapped in an entrepreneur’s body.
Lisa Nirell, founder of EnergizeGrowth®, has spoken to groups and organizations across the globe, including:
Success Stories
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