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 About Us : Team  
Lisa Nirell | Steve Ashton | Samantha Hartley

Lisa Nirell is the Chief Energy Officer of EnergizeGrowth™ LLC.

Lisa and her team work with services leaders who want to eventually exit or sell their company, but lack a steady stream of profitable clients.


Through her research, 24 years of experience, strategy workshops, and highly interactive learning programs, Lisa helped clients secure $84M in new business within just three years.

Nirell was the first global account manager in Siebel Systems' (now Oracle's) history to lead, design and implement a formal account strategy for Microsoft Corporation. Within two years, revenues grew from $2M to $11M.  Her clients walk away with new ways to grow and eventually exit their business wealthier and healthier.

Lisa has designed dozens of multimedia programs around the results of a one-year study of high performing business owners, and from exclusive interviews with leaders such as Dr. Stephen Covey and Marshall Goldsmith.  One of her greatest publishing adventures was contributing to Guy Kawasaki's hottest new book, "The Art of the Start."


She authored the upcoming book, "EnergizeGrowth™ NOW: The Marketing Guide to A Wealthy Company and a Healthy Life." In addition, she is an award winning business columnist for several magazines--including The San Diego Transcript, Vistage (formerly TEC International), AFSMI's SBusiness Journal, Women in Technology, and Renaissance Executive Forums.

Certified Action Plan Marketing CoachToday Lisa helps entrepreneurial companies implement her acclaimed EnergizeGrowth™ LLC marketing and planning programs. She is also a licensed Action Plan Marketing consultant and a member of the Million Dollar Consulting College with Alan Weiss. 

Lisa's community and mentors keep her sane and energized.  She is actively involved in the Institute for Management Consultants, The Bend Chamber of Commerce, and Central OR Builders Association.  A portion of the EnergizeGrowth™ LLC revenues support Room To Read, The Deschutes Basin Land Trust, and The Central OR Humane Society.


Here are some of Lisa's mentors ...

Lisa Nirell and Alan Weiss
Lisa Nirell and Carolyn Myss

Lisa's most energizing activities are open water swimming, tennis, writing, and adventure travel with her husband Magnus.

Click here to learn more about the results Lisa's clients have celebrated...


Steve Ashton

Steve AshtonSteve Ashton brings over 30 years' executive experience to EnergizeGrowth™ clients.

He excels at helping clients who struggle with:

  • Building and retaining high performance leadership teams and employees
  • Launching new and profitable product lines
  • Accepting and embracing necessary changes in systems and procedures
  • Exceeding company quality standards
  • "Leaning" their processes to gain quality, efficiency and capacity
  • Increasing company valuation prior to an M&A transaction

Steve held executive positions in several publicly-traded companies, including SMC Corporation (now Monaco), Microhelix (where he was CEO), and Weyerhaeuser Company. He has held various positions designed to help for-profit and nonprofit organizations overcome the common perils of change and growth. In many roles, he was responsible for raising tens of millions in investment funding.

At SMC, Steve Directly managed activities of seven factories, 1,200 employees, and a $200,000,000 budget. Within 12 months, he improved quality while simultaneously reducing labor costs by 23% per vehicle and raw inventory by $5,000,000.

In addition, he was instrumental in the growth and sale of Ashton Photo, a digital imaging products firm he bought in 1976. While CEO, he grew the company from a local to an international firm and helped the company's gross profit expand from 41% to 64%.

Steve's most energizing pastimes include downhill and cross country skiing, kayaking, voyaging, mountain biking, hiking, fly-fishing, sailing, and watching college football.

» Click to Contact Steve



Samantha Hartley

Samantha HartleySamantha Hartley works with successful, socially responsible businesses that experience peaks and valleys in their revenues. She helps them to increase sales without selling out.

Samantha specializes in helping clients identify and communicate their brand value so effectively that they work only with perfect customers. After working with Samantha, companies typically increase their prices and enjoy healthier profits.

Before becoming a consultant, Samantha was part of the International Marketing team for The Coca-Cola Company in Russia.  She later led Strategic Channel Marketing for Asia from Coke headquarters in Atlanta, GA.

Samantha has helped hundreds of small businesses develop brands and marketing strategies. She offers marketing advisory services through customized consulting projects, group and individual mentoring programs, and various publications.

Samantha stays energized through community service, adventure travel, and agility dog competitions.

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