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An intensive Assessment Engagement and
Executive Session helped this award-winning real estate developer
clarify their strengths, communicate their culture more effectively,
and confidently meet their "Big Audacious Goal."
  The
Client: Jeld-Wen
Development Inc. (JWD), a member of the JELD-WEN
family of businesses, is an award-winning real estate development
and resort company. With over 450 employees, they oversee
the development and management of eight resort communities,
including Eagle Crest Resort, Suncadia, Chileno Bay, Brasada
Ranch, and Silver Mountain Resort.
The Situation:
In light of the changing dynamics within the residential and
resort industry sector, JWD faced new pressures to sustain
growth. Within just two years, they launched three new communities
in the Western United States and Mexico and announced a new
brand and reorganization.
During this time, CEO Jerry Andres and his
Executive Council began experiencing unsteady progress towards
their five-year, multi-million dollar "Big Audacious
Goal" (BAG) profit targets. They realized they needed
to take proactive measures that would help them consistently
meet their BAG.
The first step was to ensure their current
leaders were prepared to face these exciting challenges. According
to Andres, "As we grow, we need a team that understands
and exemplifies our core values. Clearly defined values allow
us to be an employer of choice in communities where we live,
work, and play."
The Process:
By conducting interviews and surveys with
Executive Council members, Lisa Nirell quickly identified
the Council's leadership strengths and blind spots. The Council
was then able to re-evaluate what talent and leadership styles
they were lacking to fulfill their profit targets.
In addition, Lisa facilitated planning sessions
with the Executive Council. She and the Council rapidly discovered
a lack of clear understanding of the company's core values.
This was causing some costly project communications breakdowns
for new employees and managers.
The Results:
Lisa demonstrated with each Executive Council
member how their leadership styles and strengths linked directly
to JWD's "BAG." She also helped the Council refine
their core values to help the entire organization adopt them.
According to Jerry Andres, "Lisa's
process guided our values discussions and ongoing management
meetings. Working with Lisa significantly contributed to strengthening
the culture we have created and the ‘Big Audacious Goal'
we have established. This enables us to be the first choice
of customers seeking the highest value in real estate and
service."
 Click
for print version (PDF)
Click to read client
testimonial from
Jerry Andres, CEO Jeld-Wen Development Inc.
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