“EnergizeMarketing” Virtual Seminar and Action Group

“EnergizeMarketing” Action Group starting November 20, 2007 through March 4, 2008.

** Please Note: This session is currently full! ** Please click here to learn about our upcoming March 2008 program

If you want to grow your firm to the next level, but are stuck in "neutral"... this may be for you.

For many professional services firms, it's not that you don't know how to market your services. It's just that you don't. You know you should, but something always seems to get in the way.

And the dreams of taking your professional service business to new heights never materialize because not enough people know about who you are and what you can offer.

Or perhaps you're doing as much as you can to market your services but you're just not getting the results you think you should be getting. You're looking for ideas, brainstorming, inspiration and feedback to get you on track and keep you there. You need a structure of support that can help with any and every marketing issue you've ever faced.

Going to the Next Level

You know you have great services to offer to your clients. Your team is intelligent, creative and ambitious. You do a great job when you work with clients. But none of this matters if you don't get your message out to your potential clients.

If you are interested in taking your business to the next level, this program can help you get there. But you need more than marketing information or a marketing workshop. You need a system and a structure to get you focused and on track with your marketing.

The EnergizeMarketing Action Group is designed to "hold your feet to the fire," and create an environment of accountability where you take your business by the reins and start to market it actively. If you join this group, this is what you can expect to happen:

1. You'll get very clear on where you are going with your business and what you want to accomplish with your marketing. You'll have a direction you can be passionate about and a way to play the game of marketing that you can win consistently.

2. You'll understand the game of marketing and how it works to attract clients like clockwork to your business. You'll understand the rules of the game and what it takes to win consistently.

3. You'll break through your firm's collective resistance, fears and hesitation about marketing. You'll actually start to see marketing as a fun and creative business activity that you can do successfully.

4. You'll solidify your marketing message so that it expresses clearly and concisely what it is you provide for your clients. And perhaps for the first time, people will really start to get it. You'll generate interest and attention at a whole new level.

5. You'll know what to do to create marketing materials that educate, inform and build confidence in your firm. People will feel you are credible and trustworthy.

6. You'll choose the right marketing strategies for your business - strategies that get you in front of qualified prospects, interested in buying your services. You'll establish yourself as an expert, a leader in your field who prospects want to hear from.

7. Finally, you'll develop a comprehensive marketing action plan, a step-by-step roadmap that you'll follow in implementing your marketing strategies to produce consistent marketing results.

How the EnergizeMarketing Action Group is Different

This program builds on the Action Plan Seven Principles of Marketing. It provides the solid, proven marketing information necessary to develop an effective client attraction strategy. But after you've learned what to do, you need to apply it and fine tune it to get long-term results. Again, you need the support and feedback to keep you going in the right direction.

They key to the effectiveness of a group like this is the structure of support. Other members will give you input on your plans, offer resources, give feedback, and provide encouragement. You won't feel like you're working in a vacuum. And you end up getting ideas and information you would never get if you were not in a group.

The Structure of the EnergizeMarketing Action Group

This is a 4 month program consisting of 8 live, interactive tele-seminars.

The program consists of 90-minute tele-seminar sessions. The calls are conducted through a telephone bridge line which you can access from anywhere in the world (we will have participants from all over the country and overseas as well). There will be a maximum of 16 participants in each group for maximum interaction and personal attention.

Each week you'll send in a summary report, plan or marketing materials you're working on to all the other members of the group. We create a private website for you to discuss and collaborate on your marketing planning issues. In the sessions you'll get feedback, ideas, resources and support to help you take things to the next level.

In addition, you'll get homework and assignments and you'll make a promise for what you'll work on between sessions. In other words, we'll "hold your feet to the fire" to make sure you keep moving forward.

In addition, during the course of the EnergizeMarketing Action Group, you'll have direct access to me--Lisa Nirell. As part of your fee, you can schedule private one on one time with me throughout the Group "semester." We don't work with individual clients anymore--instead, we make time for those in the group. As a member of this group, you are free to both email me or phone our office with questions on anything pertaining to marketing your business.

The EnergizeMarketing Action Group uses the "7-Step Fast Track Model."

This proven methodology was developed by Robert Middleton of Action Plan Marketing and has been used successfully with thousands of consultants, authors, and established professional service businesses. I have been trained and certified in this methodology. Plus I also bring my 25 years as a business growth expert, columnist and strategic marketing consultant.

1. Marketing Ball - The Game of Marketing

The first thing you need to understand is how the game of marketing is played - and won. Successful marketing is not a random set of activities; it has an underlying structure and set of rules you must follow to be successful. When you understand the game, everyone on your team can finally start to play it with some confidence.

2. Marketing Mindset - The Inner Game of Marketing

How you think about marketing your business is a big key to success. If you are avoiding marketing, afraid to implement marketing plans or just plain confused about what to do next, you need to change your current marketing mindset to be successful. The good news is that it's easier than you think.

3. Marketing Syntax - The Language of Marketing

Most people don't realize that marketing has a language of its own. If you use the right language, you generate attention and interest. If you use the wrong language, your prospects won't pay attention to you. It's absolutely necessary that all your marketing messages and communications adhere to the language of marketing.

4. Core Marketing Message - The Value of Marketing

Your first important step in marketing is to create a marketing message that speaks to the needs and desires of your clients. When you have such a message, you have created a foundation that will be utilized in all your marketing. A great marketing message tells the prospect what's in it for them to do business with you.

5. Marketing Information - The Currency of Marketing

Once you have the attention and interest of a prospect, the next thing they want is more information. We call marketing information "currency," because it actually buys you attention, time, credibility and trust. Marketing information includes everything from your business card to your web site.

6. Marketing Strategies - The How-To of Marketing

Once you have the foundation of your marketing message and information, it's time to implement some marketing strategies. Strategies include everything from networking to speaking to mailings to publishing. You need to develop and implement the most appropriate and effective marketing strategies for your business.

7. Marketing Action Plans - The Structure of Marketing

Your final marketing step is developing a very clear marketing action plan. It's not enough to know the strategies you are going to use; you need to map them out like a blueprint with very specific objectives and action steps. Once you have a solid plan, you are well on your way to attracting all the business you need.

The EnergizeMarketing Group Is For You If...

You are ready to break out of your comfort zone and take your business to a whole new level. You're going to get better results if...

1. You are the owner or partner of a professional service business such as: consulting, green building consulting, IT consulting, training, commercial design, executive recruiting, financial planning, law, accounting, engineering, or other professional service. You are already successful, and have active paying clients.

Note: Currently the group is not open to: people in a "pre-revenue" business, those running primarily online businesses selling products, retail businesses, manufacturers, network marketing or other product-oriented businesses.

2. You want to make a contribution. For you, business isn't just about making money, it's about making a difference. You are committed to doing everything possible to help your clients succeed.

3. Your business is a passion. It's not just something to make some money until something better comes along. You are committed to growing yourself and your team, and you're in it for the long term.

4. Your firm is action-oriented and resourceful. If you're waiting around to be discovered or take months to think something through, then this group will only irritate you. We'll ask you to step outside your comfort zone every week to produce unexpected results.

5. You're willing to experiment and be persistent. Even if you're following proven marketing principles and strategies, marketing is a bit of an art. Not everything you try will work. The only real tool you have is trial and error. This program helps you break free from that role and shifts you to a "collaborative mentorship" learning mode. At times, however, you need to be able to tolerate uncertainty.

6. You see life and career as an adventure. Business, marketing and life are all games that can be played with a great deal of ENERGY AND FUN, or they can be taken much too seriously. You're going to have much better results if you're playing not only to win--but to grow.

Here's what our clients say...

“My company is successful, but our growth has been slow and undirected. After we began working with Lisa, we quickly closed the gap between our vision and our marketing objectives. Our pipeline of ‘ideal clients' has doubled since we joined the EnergizeGrowth program! That's an additional $435,000 in new business within four months.”

-- Pat Bramhall, Founder/CEO, Tydak Consulting Services LLC

“Before I worked with Lisa, I struggled to identify and attract the right candidates for a key business development position. Without this key hire, we could not fulfill our marketing and sales commitments. Within a few short weeks of working with Lisa, we managed to put together 'ideal candidate' profiles and hiring plans. These aligned perfectly with our values and growth strategy. We saved at least $28,000 and months of executive search time when we implemented this plan!”

-- Feyzi Fatehi, CEO, Corent Technology

“I enjoyed your "Energize Your Marketing" tele-seminar program. I thought it had very useful content -- and not only for people who are new to consulting. As a consultant with over 20 years in business, I found that your program had nuggets that would be useful to others like myself. Thank you for inviting me to participate.”

-- Mae Lon Ding, President, Personnel Systems Inc.

About Your Group Leader

Lisa Nirell, Certified Action Plan Marketing Leader, will be leading your group.

She has led over 90 online learning programs over the past 5 years for CEO's, entrepreneurs, and sales executives. Within 2 years, her clients generated an incremental $83 million in new revenues using her tools and systems. Click here for Lisa Nirell's full bio.

Details of next EnergizeMarketing Action Group

The EnergizeMarketing Action Group for the November-March 2008 session is now open for enrollment.

Dates of upcoming live tele-seminars:

Twice Monthly Tele-Seminars: Tuesdays at 10 am PT/1 pm Eastern Time - (approximately 90 minutes each)

Dates of Tele-Seminars:
November 20, 2007
December 4, 2007
December 18, 2007
January 8, 2008
January 22, 2008
February 5, 2008
February 19, 2008
March 4, 2008

Fee for the EnergizeMarketing Action Group

The EnergizeMarketing Action Group is $1,995, payable in 2 installments of $997.50. The first installment is due upon acceptance of your application. Your credit card will then be charged 1 final installment payment 30 days after the program launches.

APPLY RIGHT NOW – CLICK HERE

Are You Still On the Fence?

Hear what others have achieved...

“My CEO Group members especially liked the fresh, practical guidelines for creating a really good elevator speech, quickly! They were also inspired to get their companies in closer contact with their customers, and she gave them a great interview toolkit to help them achieve that.”

-- Vistage Chair Lauren Tanny, San Diego CA

“The peer group of business owners I lead were generally hazy on their core marketing message and strategic direction. Lisa’s step-by-step models helped them reach clarity. After her interactive presentation, we had one of the best member exchanges on the real issues in years. Boy, were they energized!"

-- Dan Duggan, ExcellCEO, Portland OR

Yes, with conditions. This program is about you taking positive action to market your services and grow your business. You'll get homework and assignments every session. If you do all the assignments, you'll get the kind of results outlined at the top of this page. If you attend the sessions (7 out of 8), do the homework, send in your reports and are still not satisfied, you can ask for a partial refund.

So please,
APPLY RIGHT NOW – CLICK HERE

And remember... your team, friends, and associates can also apply now.

It is NEVER too late to change the course of your business and attract the clients you always wanted.

Here's to creating the business--and the clients--you always wanted. I look forward to receiving your application,



P.S. This virtual seminar can save you a fortune in missed opportunities, unprofitable clients and failed strategies. Combined with our guarantee, you can't lose. Apply now.