"EnergizeMarketing" Virtual Seminar and Action Group

"EnergizeMarketing" Action Group starting July 15, 2008 through October 28, 2008.

If you want to grow your firm to the next level, but are stuck in "neutral"... this may be for you.

For many professional services firms, it's not that you don't know how to market your services. It's just that you don't. You know you should, but something always seems to get in the way.

And the dreams of taking your professional service business to new heights never materialize because not enough people know about who you are and what you can offer.

Or perhaps you're doing as much as you can to market your services but you're just not getting the results you think you should be getting. You're looking for ideas, brainstorming, inspiration and feedback to get you on track and keep you there. You need a structure of support that can help with any and every marketing issue you've ever faced.

Going to the Next Level

You know you have great services to offer to your clients. Your team is intelligent, creative and ambitious. You do a great job when you work with clients. But none of this matters if you don't get your message out to your potential clients.

If you are interested in taking your business to the next level, this program can help you get there. But you need more than marketing information or a marketing workshop. You need a system and a structure to get you focused and on track with your marketing.

The EnergizeMarketing Action Group is designed to "hold your feet to the fire," and create an environment of accountability where you take your business by the reins and start to market it actively.

To date, our past graduates have generated $1.21M in new business during their participation in this program.

Listen to what these program graduates achieved...

Pat Bramhall President of Tydak Consulting Services Click to hear Pat Bramhall
Cylvia Hayes Executive Director of 3eStrategies Click to hear Cylvia Hayes

APPLY RIGHT NOW – CLICK HERE

If you are accepted into this Action Group, this is what you can expect to happen:

1. You'll get very clear on where you are going with your business and what you want to accomplish with your marketing. You'll have a direction you can be passionate about and a way to play the game of marketing that you can win consistently.

2. You'll understand the game of marketing and how it works to attract clients like clockwork to your business. You'll understand the rules of the game and what it takes to win consistently.

3. You'll break through your firm's collective resistance, fears and hesitation about marketing. You'll actually start to see marketing as a fun and creative business activity that you can do successfully.

4. You'll solidify your marketing message so that it expresses clearly and concisely what it is you provide for your clients. And perhaps for the first time, people will really start to get it. You'll generate interest and attention at a whole new level.

5. You'll know what to do to create marketing materials that educate, inform and build confidence in your firm. People will feel you are credible and trustworthy.

6. You'll choose the right marketing strategies for your business - strategies that get you in front of qualified prospects, interested in buying your services. You'll establish yourself as an expert, a leader in your field who prospects want to hear from.

7. Finally, you'll develop a comprehensive marketing action plan, a step-by-step roadmap that you'll follow in implementing your marketing strategies to produce consistent marketing results.

How the EnergizeMarketing Action Group is Different

This program builds on the Action Plan Seven Principles of Marketing. It provides the solid, proven marketing information necessary to develop an effective client attraction strategy. But after you've learned what to do, you need to apply it and fine tune it to get long-term results. Again, you need the support and feedback to keep you going in the right direction.

They key to the effectiveness of a group like this is the structure of support. Other members will give you input on your plans, offer resources, give feedback, and provide encouragement. You won't feel like you're working in a vacuum. And you end up getting ideas and information you would never get if you were not in a group.

The Structure of the EnergizeMarketing Action Group

This is a 4 1/2 month program consisting of 8 live, interactive tele-seminars.

The program consists of 90-minute tele-seminar sessions. The calls are conducted through a telephone bridge line which you can access from anywhere in the world (we will have participants from all over the country and overseas as well). There will be a maximum of 16 participants in each group for maximum interaction and personal attention.

Each week you'll send in a summary report, plan or marketing materials you're working on to all the other members of the group. We create a private website for you to discuss and collaborate on your marketing planning issues. In the sessions you'll get feedback, ideas, resources and support to help you take things to the next level.

In addition, you'll get homework and assignments and you'll make a promise for what you'll work on between sessions. In other words, we'll "hold your feet to the fire" to make sure you keep moving forward.

In addition, during the course of the EnergizeMarketing Action Group, you'll have direct access to me--Lisa Nirell. As part of your fee, you can schedule up to one hour of private one on one time with me during the Group "semester." We don't work with individual clients anymore--instead, we make time for those in the group. As a member of this group, you are free to both email me or phone our office with questions on anything pertaining to marketing your business.

The EnergizeMarketing Action Group uses the "Fast Track Model."

This proven methodology was developed by Robert Middleton of Action Plan Marketing and has been used successfully with thousands of consultants, authors, and established professional service businesses. I have been trained and certified in this methodology. Plus I also bring my 25 years as a business growth expert, sales executive, columnist and strategic marketing consultant.

Here are the 8 Core Principles we cover:

1. Marketing Ball - The Game of Marketing

The first thing you need to understand is how the game of marketing is played - and won. Successful marketing is not a random set of activities; it has an underlying structure and set of rules you must follow to be successful. When you understand the game, everyone on your team can finally start to play it with some confidence.

2. Marketing Mindset - The Inner Game of Marketing

How you think about marketing your business is a big key to success. If you are avoiding marketing, afraid to implement marketing plans or just plain confused about what to do next, you need to change your current marketing mindset to be successful. The good news is that it's easier than you think.

3. Marketing Syntax - The Language of Marketing

Most people don't realize that marketing has a language of its own. If you use the right language, you generate attention and interest. If you use the wrong language, your prospects won't pay attention to you. It's absolutely necessary that all your marketing messages and communications adhere to the language of marketing.

4. Core Marketing Message - The Value of Marketing

Your first important step in marketing is to create a marketing message that speaks to the needs and desires of your clients. When you have such a message, you have created a foundation that will be utilized in all your marketing. A great marketing message tells the prospect what's in it for them to do business with you.

5. Marketing Information - The Currency of Marketing

Once you have the attention and interest of a prospect, the next thing they want is more information. We call marketing information "currency," because it actually buys you attention, time, credibility and trust. Marketing information includes everything from your business card to your web site.

6. Marketing Strategies - The How-To of Marketing

Once you have the foundation of your marketing message and information, it's time to implement some marketing strategies. Strategies include everything from networking to speaking to mailings to publishing. You need to develop and implement the most appropriate and effective marketing strategies for your business.

7. Marketing Action Plans - The Structure of Marketing

8. Marketing Alignment -- The Selling System and Complimentary Session

Your final marketing step is developing a very clear marketing action plan. It's not enough to know the strategies you are going to use; you need to map them out like a blueprint with very specific objectives and action steps. Once you have a solid plan, you are well on your way to attracting all the business you need.

The EnergizeMarketing Group Is For You If...

You are ready to break out of your comfort zone and take your business to a whole new level. You're going to get better results if...

1. You are the owner or partner of a professional service business such as: consulting, green building consulting, IT consulting, training, commercial design, executive recruiting, financial planning, law, accounting, engineering, or other professional service. You are already successful, and have active paying clients.

Note: Currently the group is not open to: people in a "pre-revenue" business, those running primarily online businesses selling products, companies with no revenues, retail businesses, manufacturers, network marketing or other product-oriented businesses.

2. You want to make a contribution. For you, business isn't just about making money, it's about making a difference. You are committed to doing everything possible to help your clients succeed.

3. Your business is a passion. It's not just something to make some money until something better comes along. Your business is not a part time hobby. You are committed to growing yourself and your team, and you're in it for the long term.

4. Your firm is action-oriented and resourceful. If you're waiting around to be discovered or take months to think something through, then this group will only irritate you. We'll ask you to step outside your comfort zone every week to produce unexpected results.

5. You're willing to experiment and be persistent. Even if you're following proven marketing principles and strategies, marketing is a bit of an art. Not everything you try will work. The only real tool you have is trial and error. This program helps you break free from that role and shifts you to a "collaborative mentorship" learning mode. At times, however, you need to be able to tolerate uncertainty.

6. You see life and career as an adventure. Business, marketing and life are all games that can be played with a great deal of ENERGY AND FUN, or they can be taken much too seriously. You're going to have much better results if you're playing not only to win--but to grow.

Here's what other clients say...

"Before working with Lisa, I loved what I did, but my inspiration was lagging. I was grossly under-charging for my services. I didn't realize the value I brought to the world.

After I joined the EnergizeMarketing Action Group, she helped me realize that I should be compensated in line with the value I bring to my clients. In my latest proposal, I tripled my fees because I'm no longer afraid to charge what I'm worth.

I also created a clear marketing plan that was broken down into steps that were easy to complete. I didn't feel overwhelmed. After designing my speaking strategy with Lisa, I booked six speaking engagements within 3 weeks to audiences of my 'perfect clients.'

Lisa taught me not only the practical side of marketing, but how to stay inspired. I would recommend her program to anyone who wants to grow their business and do what they're passionate about in this world."

--Vicki Flier-Hudson, President, Highroad Global Services
--Click for Vicki Flier-Hudson's Audio Interview (MP3)

"Sitting here in the fourth quarter with the income I have -- I'm really grateful. The group helped me develop things I never would have thought of on my own. Within two and a half months of joining the EnergizeMarketing Action Group, I doubled my income."

--Jean Craig Long, Jean Craig Long Consulting
--Click for Jean Craig Long's Audio Interview (MP3)

"Before I started with Lisa, I was networking everywhere, and describing what my company does to whoever would listen. However, I wasn't bringing in the business. When I joined the EnergizeMarketing Group, I finally identified my ideal client so that I can describe it effectively to others. My Power Group was a source for critical reviews as to how others received my message. It wasn't always the same message I thought I was sending!

Lisa is excellent at taking the ideas that I have and adding that little twist that makes it a wow. In the first three months of this year, I have closed business amounting to double my earnings for all of last year.

If you're the owner of a services business and are frustrated with the progress of your company, Lisa can help you relieve your frustrations."

-- Lanny Feder, President, Protective Intellectual Property Services, LLC
-- Click for Lanny Feder's Audio Interview (MP3 - Approximate run time 2 min.)

"Before I started working with Lisa, I had huge gaps in my marketing methods. I was conducting business on an hourly basis, I didn't have a website, and I wasn't even networking effectively.

After I purchased her multimedia program and started listening to it, I knew I had to learn more of what she had to offer. Then I joined the EnergizeMarketing Action Group. Because of the Group accountability and Lisa's incredible support, my fees increased significantly, and I'm doing business on a project basis.

The Action Group she has put together has been instrumental. Lisa is the most amazing mentor I have come across. If you want to build your services business, Lisa is the person you need to see!"

-- Jacque Hadden, President, Key2Growth
-- Click for Jacque Hadden's Audio Interview (MP3 - Approximate run time 2 min.)

"My company was in need of serious growth so that my wife and I could reach an income level that would allow us to retire comfortably. After hearing Lisa, I wanted to learn how better to market our company. One of the first things that I learned in the Action Group was that I was the limiting factor to the growth of our business. I learned how to change my way of thinking, how to identify my ideal customer, and how to reach those customers.

Lisa's action groups help maintain accountability for the work that needs to be done. The quality of people that Lisa attracts really helps get you over any mental hurdles that you may be having in the development of your own marketing plan. Not only did they hold me accountable, they became my mastermind group and my friends.

Lisa's company name – EnergizeGrowth -- says it all. If you are a services company that is tired of not getting enough clients and are not sure how to reach them, then you need to call Lisa."

-- Mike Davis, President, TMT Home Remodelers
-- Click for Mike Davis' Audio Interview (MP3 - Approximate run time 2 min.)

"Before I worked with Lisa, I struggled to identify and attract the right candidates for a key business development position. Without this key hire, we could not fulfill our marketing and sales commitments. Within a few short weeks of working with Lisa, we managed to put together 'ideal candidate' profiles and hiring plans. These aligned perfectly with our values and growth strategy. We saved at least $28,000 and months of executive search time when we implemented this plan!"

-- Feyzi Fatehi, CEO, Corent Technology

"When I started the EnergizeMarketing program, my marketing activity was hit-and-miss at best. Something dramatic changed soon after completing the first few homework assignments. Now my marketing stance, vision, and target are the result of working with Lisa--a person to whom I will always be forever grateful."

-- Leo Gillen, President, Leo Gillen Consulting

"I enjoyed your "Energize Your Marketing" tele-seminar program. I thought it had very useful content -- and not only for people who are new to consulting. As a consultant with over 20 years in business, I found that your program had nuggets that would be useful to others like myself. Thank you for inviting me to participate."

-- Mae Lon Ding, President, Personnel Systems Inc.

About Your Group Leader

Lisa Nirell, Certified Action Plan Marketing Leader, will be leading your group.

She has led over 90 online learning programs over the past 5 years for CEO's, entrepreneurs, and sales executives. Within 2 years, her clients generated an incremental $83 million in new revenues using her tools and systems. Our past two action groups generated another $1,220,000 just while they were participating in the groups.

Click here for Lisa Nirell's full bio.


Details of next EnergizeMarketing Action Group

The EnergizeMarketing Action Group for the July-October 2008 session is now open for enrollment.

Dates of upcoming live tele-seminars:

Twice Monthly Tele-Seminars: Tuesdays at 9 am PT/12 noon Eastern Time - (approximately 90 minutes each)

Dates of Tele-Seminars:
July 15 , 2008
August 5, 2008
August 19, 2008
September 2, 2008
September 16, 2008
September 30, 2008
October 14, 2008
October 28, 2008

Fee for the EnergizeMarketing Action Group

The EnergizeMarketing Action Group is $2,395, payable in 2 installments of $1197.50. The first installment is due upon acceptance of your application. Your credit card will then be charged 1 final installment payment 30 days after you register.

APPLY RIGHT NOW – CLICK HERE

Are You Still On the Fence?

Hear what others have achieved...

"My CEO Group members especially liked the fresh, practical guidelines for creating a really good elevator speech, quickly! They were also inspired to get their companies in closer contact with their customers, and she gave them a great interview toolkit to help them achieve that."

-- Vistage Chair Lauren Tanny, San Diego CA

"The peer group of business owners I lead were generally hazy on their core marketing message and strategic direction. Lisa's step-by-step models helped them reach clarity. After her interactive presentation, we had one of the best member exchanges on the real issues in years. Boy, were they energized!"

-- Dan Duggan, ExcellCEO, Portland OR

Yes, with conditions. This program is about you taking positive action to market your services and grow your business. You'll get homework and assignments every session. You will also be part of a "power group" to support your progress. If you do all the assignments, you'll get the kind of results outlined at the top of this page. If you attend the sessions (7 out of 8), do the homework, send in your reports and are still not satisfied, you can ask for a partial refund.

So please, APPLY NOW by filling out the questionnaire below.

And remember... your team, friends, and associates can also apply now.

ENERGIZEMARKETING ACTION GROUP APPLICATION

To apply for the EnergizeMarketing Action Group, please complete this questionnaire the best you can. This helps us determine if the program is right for you. And space is limited. Your responses are 100% confidential.

We will get back to you within 48 hours. Thank you!

Name:
Email Address:
Phone:
City and State:
Kind of Business:
What kind of strategic planning and marketing activities do you use now to grow your business?
What are your 2-3 main goals for participating in the EnergizeMarketing Action Group? What specifically do you want to accomplish?
What are the biggest challenges and frustrations you're facing with your business right now?
Is this a new or recurring issue? (Please check one)	New Recurring
What steps have you taken in the past to address this issue?
Why are you interested in addressing this concern now?
What is the best day and time for us to talk?	Date PST - Pacific Standard Time
Revenue for the past 12 months
Your 12-month future revenue goal

It is NEVER too late to change the course of your business and attract the clients you always wanted.

I look forward to receiving your application.



P.S. This virtual seminar can save you a fortune in missed opportunities, unprofitable clients and failed expensive strategies. Combined with our guarantee, you can't lose. Apply now.