EnergizeGrowth

How Hedgehogs Hire

IN THIS ISSUE:


Upcoming Events


Lisa will be participating in these Fall Events:


AFSMI Atlanta Chapter
September 9, 2004, 8-9:30 am ET

"Does Offshore Outsourcing Guarantee Onshore Value?" Panel Discussion Led by Lisa Nirell
To register, contact Debbie Phillips: dphillips@northhighland.com or visit: http://www.surveymonkey.com/s.asp?u=13251584256

AFSMI Authors Corner and Product Signing
October 4, 2004, Dallas TX
For more information, contact AFSMI at (800) 333-9786, x12
or visit: http://www.afsmi.org/events


How Hedgehogs Hire

I have previously suggested that the only three remaining "levers" we can use to accelerate growth are our people, our innovations, and, to coin Jim Collins' timeless term, our "hedgehog. " The more time I spend with services CEOs, the more convinced I am that leaders with strong hedgehogs have the most successful hiring models.

It becomes almost effortless to hire great people when we're passionate about our work, we know what my company can be best in the world at, and we're clear how we fuel our economic engines.

Recent record-breaking job growth figures (over 280,000 new jobs in May) mean that more firms are competing for the same good talent. This causes additional pressure on us to determine how we can minimize voluntary attrition.

I interviewed CEO's of small to medium-sized services companies to find out how they hire. They had to meet two criteria: First, they had to report consistent profitable growth for the last 3-5 years, and second, they had to demonstrate a serious passion for attracting and retaining good people.

Rod Walker, President and CEO of Knightsbridge Technology, a consulting firm based in Chicago, meets the criteria. According to Walker, "recruiting the best talent is my number one priority. As we experience 41% CAGR, we've been challenging ourselves to get premium people in the door quickly while maintaining our culture." It's no wonder that Knightsbridge has grown profitably for the last ten years and boasted a 15% voluntary turnover rate, much lower than today's services industry average of 25%.

I also spoke with Janet Amirault, President and Managing Partner of Software Consortium in Towson, MD. This firm provides strategic IT consulting and delivery services to clients such as Black& Decker, Sylvan Learning, and Marriott Corporation. They have delivered 30% annual growth in the last 9 out of 10 years. Of the two good performers who resigned in the last year, both became corporate clients. That's low attrition.

These leaders shared some common strategies:

1. Design the position first, then start recruiting. Amirault suggests, "Document the key knowledge, skills and behaviors that you need for every position." In my experience, many services firms still rely on job descriptions to attract good people and skip this critical step. Some positions will always require certain credentials and education. What's often missing are the key skills and behaviors you'll need to rapidly align this person with your company's way of doing business.

You'll also need to review your interview questions. For example, if you want to ensure this person has a commitment to lifelong learning (a behavior), how would you know? Amirault recommends that you "Ask very specific questions, such as 'what were the last two courses you enrolled in while you worked at ABC Company?"

2. Implement multiple candidate data collection methods. Consider personality profiling systems (such as PDP and Myers-Briggs) and reference/background checks (such as Kroll America). Most of these programs require less than 30 minutes of your time and may cumulatively cost less than $500. The investment is a fraction of the cost of one bad hire, which ranges from $100K in IT to millions for mortgage brokers.

3. If you choose to hire and promote from within, beef up your systems and enabling technology. According to John Walsh, President of Del Mar Database in San Diego, "Growing your own can be a very effective strategy, but it requires very good business processes and technology. Internally promoted teams need better tools because of their lack of experience." The Mortgage Bankers Association projects a 47% IT capital budget increase in 2004-two thirds of which is slated to streamline processes for loan origination professionals.

4. Increase your commitment to providing regularly scheduled professional development. Knightsbridge invests over $1M annually in training and pays special attention to new hire and junior consultant development. That's nearly 3% of revenues. Our proprietary research reflects similar investment levels among growing services concerns. Janet Amirault of Software Consortium they have shifted a solid percentage of their training budget from standard IT training to leadership, communications, and sales disciplines.

You may not always know when it's time to hire more people, nor whether your hiring plans are working. Then again, ask CEO Rajiv Gural of Wholesale Lending Online, a mortgage brokerage firm: When he asked his operations manager whether it was time to hire a new operations support person, she said, "don't worry-when it's time I will let you know." She did, and the timing was perfect. That is when he knew he not only had a system, but his team wholeheartedly supported it.

These great examples tell us that if you treat your hiring system like gold, and your hedgehog is relatively strong, you just may 'outfox' your competitors.



--Lisa Nirell
http://www.energizegrowth.com/