EnergizeGrowth

Your Marketing Plan: Wisdom or Worry?

 

What approach are you taking to plan for business growth for 2007?

This question surfaced for me while I was cleaning out my old website files. I was making room for the exciting new projects underway for me this year.

Then a small miracle happened.

I found a copy of my live interview with Dr. Stephen Covey, author of "The 8th Habit."

He shares his insights on how the burgeoning global economy and shift in the workforce dynamics are causing us to give up our Industrial Age, "command and control," fear-based approach to growing our business.

You can listen here:
http://m1e.net/c?61040923-Xr02XLKuoV15E%402233729-017D0bElfOldg

Stephen's pearls of wisdom are a strong reminder of our own potential as business owners--and how infrequently we tap into it.

So here's the challenge...

  • Take 21 minutes to hear Stephen's words of wisdom. Download this fr*ee audio gift.
  • Then re-read your strategic plan. (You do have one written, don't you?)
  • Review your strategic marketing plan.
  • What is the core message behind these plans? Is your primary message preying primarily on fear, worry, and doubt? Getting more hours and sweat equity out of your best people? And is your plan mostly focused on defeating the leading competitor in your market?

Then your plan is stuck in the Industrial Age paradigm.

Or...

Is your plan tapping into the talents, dreams and goals of your clients and people?

Then your plan is designed for today's burgeoning Wisdom Age paradigm. It is INTENTIONAL. It is operating at a level that will attract the clients you really want--not just ones who pay your bills.

Now THAT is wise and energized.

--Lisa Nirell
http://www.energizegrowth.com/
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