EnergizeGrowth

Growth Guidance from Stephen Covey

IN THIS ISSUE:


"Five Surefire Recovery Strategies" Microsoft Web Seminar

May 11, 2004 from 9-10am PT (12-1pm ET)
This free seminar will help you assess how ready you and your team are for the next growth wave.

Special guest: Jim Cathcart, best-selling author and Founder, Cathcart Institute
Register now to qualify for a free bonus valued at $445! **Sorry, event has ended**


Audio Conference with Special Guest Marshall Goldsmith

Registration Fee: $59 (includes streaming audio replay)
Topic: "Help Your Best People Get Better"

Do you know what behaviors get in the way of your own success?
Do you know what specific things you can do to achieve positive, long-term changes for yourself, your teams, and your bottom line?

Marshall's philosophy is that all successful leaders (like you) succeed because of a specific set of beliefs and behaviors.

Here's what you'll gain in this session:

  • Why the same beliefs that make you successful can make it hard for you to change
  • How the feedforward process which is being used by leaders around the world can help you improve yourself and those around you.
  • Techniques for "Team Building without Time Wasting"

Marshall has been recognized in The Wall Street Journal as one of the top ten executive educators, Forbes as one of five most-respected executive coaches, and Fast Company as America's preeminent executive coach. Marshall has published 18 books on leadership.

Registration limited to first 100 respondents. Marshall's corporate workshops are worth thousands--you get to experience his wisdom for a fraction of that
fee!

You cannot afford to miss this opportunity to spend an hour with Marshall. Join us on June 1 from 2-3 pm PT/5-6 pm ET.

Register Online Now! **Sorry, event has ended**


"Growth Guidance from Stephen Covey"

I have been looking for answers to what it takes to create a winning corporate culture in the midst of today's confusing economic indicators. Historical economic indicators are not too reliable. Company profits are up, yet job growth figures are in question. The percentage of patents filed by U.S. companies, one innovation barometer, has slipped to 52%. Communication happens at breakneck speed, yet we often feel less connected to our peers than we ever did.

That's why I was especially eager to interview Dr. Stephen R. Covey, Chairman of FranklinCovey, last week. Dr. Covey has taught leadership principles and management skills for more than 30 years. He has worked with more than 150 of the Fortune 500 companies and thousands of smaller organizations. His work in principle-centered leadership has been successfully adopted by thousands of organizations to improve business results.

I began the interview by sharing my dilemma with Dr. Covey. I told him that I work with professional services and technology companies, and that I see a major disconnect between how we design our companies, and the expectations of today's educated workforce. Worse yet, the disconnect seems even more acute among companies who view themselves as technologically enlightened and operationally efficient. Although we pride ourselves in hiring "knowledge workers," we are running our companies using older industrial business models. Many of us (myself included) have been treating our employees as things that can be moved and removed. We dictate policies and procedures from our corner offices and expect people to comply.

The Data Proves It

FranklinCovey's recent survey of 12,182 workers further fueled my concern. They measured employee perspectives on how sharply they focus and execute on their company's key strategic objectives.

The disturbing findings tell us that most companies suffer from major "execution gaps." In fact, only 48% of the workers say their organization has a clear strategic direction. Only 44% of workers say their company has clearly communicated its most important goals (usually fewer than three). So much for technology delivering on its promise to streamline communication.

I asked Dr. Covey what is causing this dichotomy. Says Dr. Covey, "the industrial system that still runs most of today's organizations and people is a 'thing' model. We fail to realize that when we deal with people, we are dealing with four aspects: body, heart, mind, and spirit."

Does your company really, truly understand and embrace this model? Here is a way to test it. Dr. Covey continues with a four-question assessment any leader can use:

1. Does your company pay you fairly? (body)
2. Are you treated kindly and respectfully? (heart)
3. Are you given the opportunity to continue learning and growing, both personally and professionally? (mind)
4. To what degree do you find your work meaningful? (spirit)

As we shared thoughts on these questions, Dr. Covey handed me an oatmeal cookie. In hindsight, I realize he was demonstrating these principles through that simple, graceful action. I had no need to question his beliefs, because he was practicing what he preached.

I immediately wondered what else I could ask Dr. Covey. Let's face it-when you're 71 years old, have 40 grandchildren, and hold the Chairman title at a publicly-traded company, you don't have much more that you need to prove or say. The wisdom just leaks from your pores. The interview could have concluded nicely right there. I continued anyway.

Three Growth Accelerators

What actions can you immediately take to bridge the gap between your knowledge workers and these industrial age business models? He suggests three strategies to help you get started.

1. Start with yourself and learn your own style. As Mahatma Gandhi once said, "We must become the change we want to see in the world." Surround yourself with advisors and employees who share your desire to create a knowledge-based business model. Hire a coach who can accelerate your own ability to identify what is truly important to you. Your old community and circle of friends usually want you to maintain status quo, and don't always have your best interests in mind. Dr. Covey continues, "If you want to know what really matters to you, write your own epitaph. What do you want your tombstone to say when you die? Also, write a mission statement with your family. This will help you determine what you can say "no" to in your life, versus what is important."
Use this free mission statement builder on FranklinCovey's website.

2. Build on your integrity by keeping a small promise. This helps you begin living a life of workability. Focus on four areas of your life and get them 100% handled. Look at your current relationships throughout your communities, your health and wellness, finances, and every environment where you currently operate. What areas are messy, broken, or neglected? The faster you get them handled, Dr. Covey says, "the more prepared you are to be a person who is known to keep a promise." Then you'll be ready to keep big promises.

3. Involve your teams in the problems you are facing. That's right-be truthful and vulnerable. Be willing to admit when things are not "fine." If you have been trained in industrial-era management models, this will be a challenging feat. One of my clients had the courage to do this. He's the General Manager of a rapidly growing software company, yet he didn't let success and complacency stop him. He sat down with his key managers and asked for their input. He knew that his employee performance plans were inconsistent with the business model they needed to ensure profitable growth and high client retention. Within a few months, they revised their performance and compensation plans to ensure they rewarded the right behaviors while driving financial results. Since that time, three of their new hires have proven to be excellent contributors, and they secured another $7.5M in sales.

FranklinCovey's research will shake the core of many business foundations, and leave some paralyzed. I am honored to have shared this dialog with someone who leads the knowledge worker revolution. Borrowing again from Gandhi, I see Stephen Covey as a man who is "the sum of his actions, of what he has done, and of what he can do." His leadership gives us the courage to help each of us transform ourselves and our organizations during these confusing economic times.

To order your own "Growth Readiness Assessment," contact us. Just put "Growth Readiness" in the Subject line with your contact information. It may be the most critical 15 minutes of your company's life.



--Lisa Nirell
http://www.energizegrowth.com/