Lisa Nirell presents The Focus Program

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Energize Growth NOW: The Marketing Guide to a Wealthy Company
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FOCUS on Energizing Growth™ is a Six Month Virtual Mentoring Program that will help you:

  • unleash top line growth
  • attract more funding
  • eliminate overwhelm
  • create a wealthy, sustainable company
  • recharge your batteries

Plus, you will receive weekly assignments, worksheets, step-by-step instructions for increasing revenues, and laser-focused phone mentoring - at a 51% discount.

From: Lisa Nirell, EnergizeGrowth®

Subject: 6 Months to a Wealthy Company

Dear B2B Small Business Leaders and Entrepreneurs:

Are you feeling overwhelmed and unfocused? Is building wealth costing your health? Are you struggling to attract the kind of clients and employees you really want?

I'm about to show you another way, and help you energize top-line growth again.

Starting a business is exciting and fun... but it's also temporary. That early euphoria can turn to frustration and exhaustion when growth stalls. If you are struggling to make the transition from a bootstrapping start-up to a growth company - relax. There is a proven way to make this transition to sustained growth - and learning how is easier and more affordable than you think.

I'm going to guide you step-by-step through the process of applying the principles in my book - 27 years in the making - "EnergizeGrowth® NOW: The Marketing Guide to a Wealthy Company" so you can get down to the business of creating a sustainable, wealthy business instead of constantly fighting fires.

Why This Program May Be For You...

There are many troublesome indicators of when bootstrapping is no longer working for you.  Do some of these sound too familiar?


  • Instead of feeling accomplished, you live in a constant state of overwhelm
  • You have developed a growth plan and action steps, but you never seem to get around to implementing them
  • Your business is changing, but you can't slow down long enough to tell where it is going
  • You have outsourced (and nearly abdicated) your planning to a business development consultant
  • You try to serve everyone, and have lost track of your ideal clients
  • Growth has happened so quickly that you're beginning to see the quality of your delivery systems erode--or worse yet, some key clients are leaving
  • You are ineffective and inconsistent at promoting your business

And I personally know what it's like to be high-flying with a business, then hit a brick wall.

Ten years ago, while I was the global account manager at a $1B global software company, my team and I grew revenues from $2M to $11M within two years. We thought we had the perfect plan for further exponential growth with our client at Microsoft.  Then, during an important client presentation, the wheels came off the wagon.

After I detailed our numerous triumphs, I mentioned that, unfortunately, we had few business results to show for the hundreds of Microsoft employees and partners who had attended our programs. Our executive sponsor at Microsoft declared, "That is incredible.  Why didn't someone bring this issue to my attention sooner?" and we knew that we'd messed up. Big time.

For several months, my career ran on empty.  I instinctively knew what had gone wrong, but that wasn't enough for me. I wanted to create a blueprint for avoiding such mistakes in the future.  For the next seven years, I researched the traits of very successful companies. And in the process, I unlocked the secrets to focused, sustained growth.

How about you?  What is keeping you parked on the runway in start-up mode and unable to reach the next phase of sustained growth? 

The good news is that I've seen my clients transcend these problems again and again.

And you can overcome them too -- even if you choose not to join this program.

To move from stagnation and overwhelm to Energized Growth, there are a few steps you have to take. 

Here are outcomes you will achieve from the "FOCUS on Energizing Growth™" Program:

1. You will manage and conquer the actions, beliefs, and clients that are preventing you from reaching your company's true potential.

2.  You will learn how to align your values with vision and your top goals

3. You will develop a growth plan and marketing messages that are easy enough for people to understand and consistently communicate.

4.  You will design a culture of accountability and focus for you and your teams - even if they are virtual or part time employees.

Here is how "FOCUS on Energizing Growth" Works:

As a member, you will receive one 5-15 page weekly lesson for 6 months. It arrives in your email inbox in downloadable PDF format. I will also include the occasional audio and video as a bonus.

Each lesson positions you for success with these features:


1. Pithy lessons that are designed to help you take action

Each weekly lesson provides you with several pages of practical content. I cover one topic that you can act on immediately.

2. You get a concrete assignment to finish

At the end of each lesson, I'll tell you exactly which steps to take to implement your growth plan.

3. It builds as you go

This is a step-by-step process that allows you to leverage the lessons you have learned along the way.

4. It encourages long-term success

This just-in-time planning system prevents overwhelm by giving you what you need--when you need it, rather than overloading you with too much information.

5. It provides you with results you can track 

As the months progress, you will be able to trace each step you have taken, and document your success as you go.

6.  If you choose the Platinum Level Membership, you will receive four live laser mentoring calls. You can schedule these at our mutual convenience, or when you feel stuck with your growth plan. In this hour, we will cover any open questions you have about the lessons, and I will share with you my secrets for energized growth. At my regular fee, this is a $2,970 value.


Here is a A Sneak Peek into the "FOCUS on Energizing Growth™" Lesson Plan...

In this program, I'm going to show you step-by-step how to plan for a truly wealthy company.

Here are just some of the secrets I'll be sharing with you over the next six months:

  • 15 ways your company may be draining you...even while filling your bank account (week 2)
  • How to identify the limiting beliefs that are destroying your growth (week 6)
  • Seven secrets for increasing your WQ (Wealth Quotient) (week 8)
  • The 5 key steps to growth planning (week 10)
  • Zappos CFO Alfred Lin on aligning your growth plan with your culture (Bonus audio)
  • The 13 questions you MUST ask your clients - before they leave you forever (week 16)
  • How to supercharge revenues - with fewer clients (week 21)

And that's just the tip of the iceberg.

Listen to what these clients have achieved by applying these strategies...


Pat Bramhall
President of Tydak Consulting Services

Click to hear Pat Bramhall
Pat Bramhall
Bob Zeigenfuse
President of Avanceon Inc.
Click to hear Bob Zeigenfuse
Bob Zeigenfuse


Feyzi Fatehi "Before I worked with Lisa, I struggled to identify and attract the right candidates for a key business development position. Without this key hire, we could not fulfill our marketing and sales commitments. Within a few short weeks of working with Lisa, we managed to put together 'ideal candidate' profiles and hiring plans. These aligned perfectly with our values and growth strategy. We saved at least $28,000 and months of executive search time when we implemented this plan!"

Feyzi Fatehi, CEO
Corent Technology

Mike Davis, President, TMT Home Remodelers"My company was in need of serious growth so that my wife and I could reach an income level that would allow us to retire comfortably. One of the first things that I learned in Lisa's programs was that I was the limiting factor to the growth of our business. I learned how to change my way of thinking, how to identify my ideal customer, and how to reach those customers.

The quality of people that Lisa attracts really helps get you over any mental hurdles that you may be having in the development of your own marketing plan.

Lisa's company name – EnergizeGrowth® -- says it all.

Mike Davis, President,
TMT Home Remodelers
-- Click for Mike Davis' Audio Interview (MP3 - Approximate run time 2 min.)

"We recently announced a new company direction and strategy. After we launched the EnergizeGrowth® Profile Program with our leadership team, we uncovered two major roadblocks to our success, which put us at risk of losing market opportunity and creating a lot of wasted effort. Her program not only saved us months of failed energy and effort with our leadership team--it also helped me personally get my priorities back in order in less than two weeks."

John Sundberg, CEO

Kinetic Data

This Program May Not Be for You If...

  • Your company generates over $5M in annual revenues.
  • You sell commodities, consumer products, own a retail operation, or run a network marketing business.
  • You do not have any clients.
  • You think marketing and planning are a "necessary evil."
  • You are unwilling to invest time and energy to build your growth plan.
  • You are not an owner or principal in your firm.
  • You are unwilling to stop doing things that are not working in your business.
  • You will be taking a long term sabbatical from your work in the next six months.

Your Pricing Options -- Affordable and Effective

I'm tired of seeing entrepreneurial leaders fall "out of love" with their business because of overwhelm, isolation, and lack of direction. That's why I am pricing "FOCUS on Energizing Growth™" so that you have no reason not to become a member. In fact, I am going out on a limb here. I have never offered such comprehensive education starting at such a rock-bottom price of just $199 a month. The entire program continues for six months.

You can choose from two investment levels:

The Gold Membership includes:

The Platinum Membership packs in all the value I could afford to add:

  • 22 weekly lessons (a $57 value per month)
  • A copy of my acclaimed book, "EnergizeGrowth® NOW:  The Marketing Guide to a Wealthy Company" (a $24.95 value) - free shipping
  • The "11 Steps to Energize Your Business Growth" Multimedia System 6 Audio CD set plus 52 page Workbook (a $197 value) - free shipping
  • Priority scheduling for 4 live laser-focused phone consultation calls. This will help you get results faster (a $1,980 value ). This means you can contact me at your convenience to review and improve your growth plan, ask laser-focused questions, and brainstorm.  You will also receive priority scheduling within 48 hours of your request.

Platinum Membership total value over six months: $2,543.95

Your investment: $1,895 paid in full (which provides you with PRIORITY SCHEDULING),

"But, Lisa, working with you has never been this affordable. What's the catch?" I can hear you asking.

I understand your concern. Usually, it costs thousands of dollars to go through this process with me. I noticed, though, that this created a barrier for many entrepreneurial leaders who are pressed for time and skeptical about marketing and planning. That's why I designed this program to take you step-by-step through the implementation of the process in my book, with careful pacing so you can get it all done.

And, truth be told, there is a catch.

Only 20 Platinum Members Will Be Accepted into "FOCUS on Energizing Growth™."

I've decided to limit the "FOCUS on Energizing Growth™" program to 50 Gold and 20 Platinum Members - and only 20 will be accepted into the Platinum Program. I'm sure you understand that at this price, I have to limit the size of the program in order to handle client service questions efficiently. Once the program is full, you will have to wait until someone graduates so you can take their spot.

This is not a gimmick.  I care about making a difference and delivering an experience that greatly exceeds expectations. Furthermore, I reserve the right to discontinue or sharply raise the price of the platinum membership at any time.

My clients often report six and seven figures worth of revenue increases after working with me. My reputation is on the line here. Can you afford not to focus on energizing your business growth?

So many values-based businesses have seen profitability take flight using an EnergizeGrowth® plan as a business development tool - and now it's your turn.  You could begin on this path right now.

Your "No B.S. Guarantee"

Can I guarantee you increased revenues and less stress once you have joined us? Of course not. There are too many variables here, such as actually implementing the lessons, not just reading them. Only you can energize your own growth. I DO guarantee that if you actually implement the weekly lessons, the results will exceed your expectations.

But if you were to ask me, "Will I grow my business more sustainably by (a) continuing to do what I've been doing or (B) executing the FOCUS on Energizing Growth process?" I'd have to go with (B)!


In case you need to cancel your membership…

Just send me an email with your request. Or, if you feel the program did not meet your expectations, then just request a program cancellation. No questions asked. We will cancel your future lessons and services with just 30 day's written notice.

Join Now While Memberships are Still Available

Begin Your "FOCUS on Energizing Growth™" Now.

Checkbox - Yes, I am ready to start. Yes, Lisa, I am ready to start learning how to increase revenues and decrease overwhelm. I affirm that I have read the Frequently Asked Questions below, and agree to the guarantee policy.


I would like the Gold Membership with an initial investment of just $199. My six month membership will include a total of 6 charges (I am saving 50% compared to investing in the individual services separately), plus a one-time shipping and handling fee of $16.97.



I prefer to become a Platinum Level Member with an investment of $1,895.

This gives me priority scheduling with Lisa Nirell and includes all bonus materials.  I will not be charged for shipping for the bonus products and multimedia system.


After we receive your registration, YOU WILL RECEIVE YOUR FIRST LESSON INSTANTLY  (Even if it's 2:00 AM on a Saturday)

After your first lesson, you will receive an email every week with a download link for your weekly .PDF assignment and lesson.

* Here's the fine print: Every effort has been made to accurately represent this product and its potential. Please remember that each individual's success depends on his or her background, dedication, desire and motivation. As with any business endeavor, there is no certain guarantee that you will earn any money.

You know when it's time to unleash your company's growth and start flying. You know that choosing to do nothing or trial and error are not the way to reach your destination. Join me today, and "FOCUS on Energizing Growth™". After you click "Join Now," the first lesson will arrive in your inbox in just a few minutes.

To your success,


P.S. My clients typically find that the results of their EnergizeGrowth® plan recoups their investment many times over - and they pay thousands. Don't delay.  Click here to join now.


P.P.S. Want to Learn More?  Are you Still Unsure?

I will help you determine whether FOCUS on Energizing Growth™ is right for you. Please complete this questionnaire the best you can. I will contact you within 48 hours.  Remember that space is limited. Your responses are 100% confidential.

Email Address:
City and State:

Your industry

and type of Business:

What types of plans do you have in place now to grow your business?
What are your 2-3 main goals for the coming year?
What are the two biggest challenges and frustrations you're facing with your business right now?
Is this a new or recurring issue?
(Please check one)
What steps have you taken in the past to address this issue?
Why are you interested in addressing this concern now?
Revenue for the past 12 months
Your 2010 revenue goal



Frequently Asked Questions (FAQ's)

  • Is the Program Guaranteed?

    GuaranteedYes, with conditions. This program is about you taking positive action to grow your business in 2011 and beyond.

    If you participate fully in this program, you will get the kind of results we mentioned earlier. At the end of this program, if you are not satisfied, we will refund your investment within 30 days of receiving your request.

  • Will FOCUS on Energizing Growth benefit brand new companies?
    FOCUS on Energizing Growth is most suited for companies that have already reached a certain level of success.  If you are still formulating your company goals, revenue model, and have no clients, you will not receive the full value that we have promised.
  • Does this program include personal mentoring and feedback?
    The Platinum membership level of FOCUS on Energizing Growth™ includes one consultation call a month with me. This means savings of 51% from my normal fees.
  • How many total lessons are included in this course?
    You receive a total of 27 weekly electronic lessons. You will also receive some occasional bonus gifts, videos, and MP3 lessons.
  • Will I be stuck with a long term commitment?
    While each lesson builds on the previous one, you are free to cancel your membership at any time. We request 30 days' notice.
  • How are the lessons delivered?  Will I have to remember another set of passwords?
    Each lesson is conveniently delivered by email, so you will never miss a lesson. You do not need any special passwords.
  • What happens if I get overwhelmed and fall behind schedule?
    Because FOCUS on Energizing Growth is a carefully paced, step-by-step method for building a marketing foundation, there is no overwhelm.  You take each lesson as it reaches your inbox.
  • I do business outside the United States.  Will these principles apply to me?
    Yes, I have successfully worked with clients in Europe, South America, Australia, and Asia. These are universal principles for countries that practice free trade.
  • Will you include a hard copy of your workbook?
    All lessons and materials for the Gold level are delivered electronically.  However, when you invest in the Platinum membership level, the 52 page PDF workbook for the "11 Steps to Energize Your Business Growth" Multimedia System is included, AND you will receive the multimedia system CDs and a hardcover copy of my book via FedEx Ground shipment. Visit our STORE for an overview of these products.
  • Does this program include a copy of your latest book, "EnergizeGrowth® NOW: The Marketing Guide to a Wealthy Company?"
    Platinum level members of FOCUS on Energizing Growth™ receive an autographed copy of my latest book.
  • What does it take for me to succeed with your Program?
    Focus on completing each weekly lesson. If you get stuck or confused, email me immediately.  I respond within 48 hours.  Be open to feedback and new ideas, even when you don't agree with them.  Ask someone to be your accountability partner to keep you on track.  Finally, avoid excuses, blame and distractions. All three of these dubious characters will stunt your company growth.
  • May I share these lessons with my employees?
    This program is designed as a single user product. If you would like to discuss ordering multiple copies for your team, contact me for group discounts.
  • I belong to a business peer group, and they can benefit from this program as well. May I share these lessons with them?
    If you feel that FOCUS on Energizing Growth is perfect for your business peer group, I encourage you to become an affiliate: Once you register, you will earn a commission for each sale and help your colleagues in a legal and ethical way.  Click here for details on the EnergizeGrowth® Affiliate Program.

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